STREAMLINE, DON’T COMPLICATE: WELCOME SKINIMALISM

The beauty world is accepting a quieter, much more willful change-- one that values simplicity over excess and mindfulness over fixation. It's called skinimalism, and it's transforming just how we approach our day-to-day routines. At its heart, this activity is about paring down skincare to the essentials, learning to pay attention to our skin'